Meet the Team
Gavin McEwen, General Manager
DDI: +64 7 981 5015 | Mobile: +64 21 428 467 | Email: firstname.lastname@example.org
Gavin is from a Waikato dairy farming background, with a degree from Lincoln University. He has more than 20 years’ experience in agricultural information technology, with experience ranging from business analysis and database design, to owning and managing businesses involved in software development and international distribution. From a pragmatic perspective, Gavin's focus is on using information technology on farm to drive productivity and profitability. As General Manager, Gavin’s main objective is to bring FARMAX tools into the mainstream of New Zealand pastoral farming through collaboration and integration with others in the industry. Aligning FARMAX values and motives with industry good is something Gavin is passionate about. Gavin and his family live on the outskirts of Hamilton, complete with a cat and a border collie that reminds him of the working dogs on the old family dairy farm. They’re joined by the possums and pukeko that drive him crazy eating his fruit trees. It certainly keeps him busy and in his spare time he enjoys water and snow skiing, and the odd bit of fishing, tennis and restoring their gully with native plants.
Victoria Hamlin, Product Manager
DDI: +64 7 981 5056 | Mobile: +64 27 318 4879 | Email: email@example.com
Victoria joined us in June, 2015 as our product manager. Her role includes looking after the developments of existing and new products, working with key industry partners, and providing support and assistance on the HelpDesk. Victoria is originally from Hawke's Bay, having grown up on a sheep and beef farm, but lived in Wellington for 10 years for study and work. She then went to Victoria University where she completed a Bachelor of Arts majoring in history and political science. Prior to joining Farmax, Victoria worked for Beef + Lamb New Zealand as a farm programme co-ordinator, where she actually engaged with Farmax on various projects. Victoria loves the outdoors, particularly tramping, and enjoys spending time with her family, being a proud aunty to five neices.
Andrew Dean, Product Design Lead
Andrew is a townie who has learned more about farming than he ever expected to over 15 years' designing software for New Zealand's farmers. He is a usability specialist with a very hands on approach to researching his users' unique needs, so he is no stranger to overalls and gumboots.
During his time at LIC, Andrew designed and led the development of MINDA software. He went on to design its successors on the web and mobile, including MINDA Milk, MINDA Lookup and MINDA Calving, as well as other LIC products like MINDA Land & Feed, EZ Link and Protrack. Outside of LIC, Andrew's work has included designing the current AgResearch website, the current app of The Warehouse and consulting for the likes of Mainfreight and Massey University.
Andrew has a Bachelor of Computing and Mathematical Sciences (BCMS) and a Bachelor of Arts , both from the University of Waikato. He holds User Experience Certification (UXC) from Nielsen Norman Group, the world's leading user experience consultancy.
Kate Cromie, HelpDesk Manager/Training Coordinator
DDI: +64 7 282 1180 | Email: firstname.lastname@example.org
Kate joined us in November, 2014. Her role is mainly HelpDesk manager, which involves assisting customers with technical questions, subcriptions, and software education. She is also involved in training courses, FARMAX conferences and software development. She is very much looking forward to being a part of more FARMAX training sessions and meeting new customers. Kate is originally from Canterbury and made the big move up to the Waikato after completing her Bachelor of Software and Information Technology, majoring in Agribusiness, at Lincoln University. Kate loves netball and the outdoors, and is enjoying exploring her new home.
Jack Keeys, Technical Specialist
DDI: +64 7 981 4997 | Email: email@example.com
Jack is involved in various projects with the team, including co-ordinating Farmax UK, the Farmax conference, accreditation and software development. Jack is also a HelpDesk assistant and will be running some of the training sessions around the country. He is currently studying a Bachelor of Management Studies (Hons) majoring in Agribusiness, as well as a Bachelor of Science majoring in Biological Sciences, both at the University of Waikato. Jack also enjoys playing a range of sports and his go-to place is the Coromandel for camping and tramping.
Thomas Botica, Technical Specialist
DDI: +64 7 857 0829 | Mobile: +64 21 029 894 82 | Email: firstname.lastname@example.org
Tom is the newest member of our team, fresh out of Lincoln University where he studied a Bachelor of Agricultural Science. He will be involved with many aspects of Farmax, largely assisting customers on the HelpDesk and running training sessions around the country. Additionally, he will help with the Farmax conference and software development. Tom was born and raised in Matamata, before moving to Wellsford and Christchurch, and is now back in Horotiu on the family dairy farm. He has worked on numerous dairy, and sheep and beef farms throughout the country. Outside of work he loves cricket, squash and powerlifting, the latter for which he is nationally ranked.
Sheree Small, Accounts Manager
DDI: 0800 327 629 | Email: email@example.com
A recent addition to the team, Sheree is responsible for the administration and accounting functions for Farmax. She is also involved in other projects including policy development and internal systems reviews. Sheree has spent the last 12 years working in the farming industry, firstly with the finance team at AgResearch, followed by working for effluent management companies around the Waikato. Sheree has a Bachelor of Management Studies from the University of Waikato. A born and bred Hamiltonian, she spends her spare time with family and friends chilling out at the beach.
Paul Marshall, Software Developer
Paul is a senior software developer for Rezare Systems, but spends much of his time as a developer contracted to FARMAX. He has 25 year's experience in the New Zealand agricultural software industry, having previously worked for AgResearch and its predecessors. He first became involved with pastoral systems modelling in 1988, as lead developer of the original MAF Stockpol model which formed the foundation of today’s FARMAX tools. Paul is a proficient Win32 application developer. He is also experienced with web application design and development, and with database and spatial systems. He’s an enthusiast for software design that enhances usability and has a knack for converting raw scientific models into practical software applications.
Mark Donnelly, Contracted Consultant
Among other projects, Mark has lead the implementation of FARMAX’s new Customer Relationship Management system, reviewed our information technology infrastructure, and is co-project manager for Tūhono Whenua: the Benchmarking Framework Project. Mark’s experience in business, technology, and process and project management is a valuable addition to the FARMAX team. Mark lives with his family in Cambridge, and after seven years working at LIC in a variety of roles, including executive advisor to the CEO, he now operates his own consultancy business. Mark enjoys cricket and is President of the Hamilton Star University Cricket Club.